Gen.AI · Short Film · Non-Commissioned
DOUBLE RL
RALPH LAUREN
RALPH LAUREN
A creative exercise driven by one intention: explore the current limits of generative storytelling, rhythm, and emotion through synthetic imagery. Double RL is Ralph Lauren's most narratively dense universe — raw denim, Americana, vintage pieces, restrained masculinity. AI doesn't replace vision — it amplifies it, challenges it, opens new territories.
Concept Note
The challenge: translate Double RL's narrative density into a film without a set, without casting, without a wardrobe department. What this explores: art direction in a non-traditional environment; visual consistency across generated shots; the ability to infuse cinematic intention into AI-generated images.
This project was neither commissioned nor funded. Personal and educational approach to better understand, experiment with, and anticipate emerging visual languages.
New Collaboration