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Hermès
Gen.AI · Perfume Film Concept

HERMÈS

TERRE D'HERMÈS

Stylistic ExerciseKling 3.0Nano BananaDaVinci ResolveHuman & Horse Movement9 Shots
Brand
Hermès — Terre d'Hermès
Type
Stylistic Exercise
Challenge
Human & Horse Movement Realism
AI Stack
Kling 3.0 · Nano Banana
Post-Prod
DaVinci Resolve · After Effects
OVERVIEW

A stylistic exercise: recreate a Terre d'Hermès perfume ad entirely in AI. The purpose — explore and push the boundaries of new AI tools, specifically testing the realism of human character movement and horse locomotion within cinematic, narrative-driven environments.

Concept Note

TERRE.
HOMME.
MOUVEMENT.

Terre d'Hermès is a perfume about the earth, about territory, about masculine energy rooted in nature. The visual world of the campaign is built from mineral textures — silex, raw ochre earth — vast open landscapes, and the relationship between a man and a horse.

The central creative challenge was technical: current AI generators still struggle with natural movement. A human walking, a horse at full gallop, an animal breathing — these are among the hardest things to make convincing without artifacts. This film is, among other things, a documented attempt to push those limits.

Every shot has a purpose in the movement progression: from pure mineral abstraction (no motion), to subtle human presence, to the full-speed horse gallop, to the intimate close-up of a breathing animal. Nine shots. One coherent palette. One stylistic voice.

Shot-by-Shot · From Intention to Prompt

9 SHOTS — TERRE D'HERMÈS.

A stylistic exercise: recreate a Terre d'Hermès perfume ad entirely in AI — testing the realism of human character and horse movements within cinematic, narrative-driven environments.

Kling 3.0 — Film
Nano Banana — Still
DaVinci Resolve — Post
01
Intention
Opening — extreme close-up of silex stones on raw earth. The mineral texture of Terre d'Hermès in its purest form. No human presence yet. Palette: ochre, burnt sienna, raw umber.
Nano Banana · Still
Framing & Light
Macro, overhead. Dry natural sunlight at low angle — raking across the stone surface. Extreme sharpness center, shallow DOF at edges. 16:9.
Prompt
extreme close-up silex flint stones on dry earth, raking golden sunlight, cinematic macro photography, ochre burnt sienna palette, raw mineral texture, overhead angle, ultra sharp --ar 16:9 --style raw
02
Intention
A man alone in a vast open landscape — backlit, walking slowly. Silhouette contre-jour. The sense of territory, of belonging to the earth. Test of human movement realism.
Kling 3.0 · Film
Film Parameters
Duration: 6s · Camera: slow lateral dolly · Motion: 0.4 · Natural walk cycle — key test of human locomotion realism. Low angle, wide lens.
Prompt
lone man walking in vast open landscape, strong backlit contre-jour sunlight, silhouette cinematic, dry earth terrain, slow lateral camera move, natural walk movement, epic wide angle --duration 6 --motion 0.4
03
Intention
Horse at full gallop in an open field — the central challenge of the film. Testing AI's capacity to generate believable, anatomically correct equine movement without artifacts.
Kling 3.0 · Film
Film Parameters
Duration: 5s · Full gallop cycle · Camera tracking shot · CFG 0.6 for movement fidelity. Multiple iterations to achieve clean, realistic hoof-fall sequence. Key technical test.
Prompt
horse galloping full speed across open field, dynamic camera tracking, golden hour sunlight, dust rising, cinematic motion blur, anatomically correct movement, epic landscape --duration 5 --cfg 0.6
04
Intention
Man and horse together — medium shot, the bond between them. The man in Hermès colors: warm camel, deep orange. Movement is slow, deliberate. Testing consistency between character and animal in the same frame.
Kling 3.0 · Film
Film Parameters
Duration: 6s · Static camera, subjects in motion · The hardest shot: coherent interaction between two moving figures generated simultaneously. Numerous iterations.
Prompt
man with horse in landscape, warm camel orange tones, slow deliberate movement, cinematic medium shot, golden light, natural human-animal interaction, wide open terrain --duration 6
05
Intention
Close portrait of the man — strong, weathered, direct gaze. Referencing the visual DNA of Terre d'Hermès print campaigns: intense masculinity, connection to the earth. Desaturated warm palette.
Nano Banana · Still
Framing & Light
Tight close-up, 85mm equivalent. Strong lateral natural light. Deep shadows, texture in the skin. No studio — the light is the landscape itself.
Prompt
close portrait rugged man, intense direct gaze, strong lateral natural light, deep shadows, warm desaturated tones, cinematic skin texture, outdoor environment, 85mm look --style raw
06
Intention
Aerial-like wide shot — man as a small figure in an immense landscape. The scale of the earth, the solitude, the territory. Camera very slowly pushing in from above.
Kling 3.0 · Film
Film Parameters
Duration: 7s · Simulated drone push-in · Motion: 0.25 · Very slow — almost imperceptible movement. The landscape breathes. Grade: desaturated warm, filmic contrast.
Prompt
aerial wide shot man alone in vast dry landscape, very slow drone push in, cinematic scale, warm ochre earth tones, dramatic sky, extreme depth of field --duration 7 --motion 0.25
07
Intention
Product integration — the Terre d'Hermès bottle placed on raw earth, surrounded by silex stones. The bottle is part of the landscape, not above it. Same mineral palette as Shot 01.
Nano Banana · Still
Framing & Light
Low angle, product at left third. Natural raking sunlight creates hard shadow that grounds the bottle. Background: blurred earth and stones. No retouching artifice.
Prompt
hermes terre perfume bottle on raw earth, surrounded by silex stones, low angle natural sunlight, hard shadow, warm mineral palette, blurred landscape background --ar 16:9 --style raw
08
Intention
Horse alone — close shot, head and neck. Calm, breathing. The animal at rest after the gallop. Wind in the mane. Testing fine detail: hair, eyes, muscular skin. The most demanding realism test.
Kling 3.0 · Film
Film Parameters
Duration: 4s · Camera static · Very subtle movement: breathing, mane in wind, eye blink. Motion: 0.15 — near-still. The challenge: micro-movement without uncanny valley artifacts.
Prompt
horse head close shot, breathing calmly, mane moving in wind, dramatic natural light, warm tones, cinematic texture, eye detail, photorealistic equine --duration 4 --motion 0.15
09
Intention
End card — black screen, Terre d'Hermès logotype reveal. 2-second fade up from the landscape, hold on black, logo appears. Assembled and graded in DaVinci Resolve with ProRes master export.
DaVinci Resolve · Post
Post Pipeline
1. All Kling clips graded in Resolve
2. Color match between shots
3. Logotype mask reveal in AE
4. Music bed edit
5. ProRes 4K + H.264 social export
Grade Note
desaturated warm master: lift shadows slightly warm, pull highlights toward ivory, crush blacks. Filmic grain 15% across all shots for visual consistency. Match to Hermès print palette.

Methodology

FROM CONCEPT TO DELIVERABLE FILM.

01
Concept
Stylistic exercise: recreate a luxury perfume ad in AI. Define visual DNA: Terre d'Hermès — mineral, masculine, nature.
Art Direction
02
Storyboard
9-shot breakdown. Key challenge identified early: human walk cycle + horse movement realism — the hardest tests for current AI generators.
Manual Writing
03
Stills — Nano Banana
Landscape, macro mineral texture, product integration, and portrait shots generated in Nano Banana. Palette locked on first iteration.
Nano Banana
04
Film — Kling 3.0
Human movement, horse gallop, aerial shots — multiple Kling iterations per shot to achieve movement fidelity. Horse sequence required the most passes.
Kling 3.0
05
Grade & Delivery
DaVinci Resolve color grade across all shots. Visual consistency match. Logotype After Effects. ProRes 4K + social formats.
DaVinci · After FX
Terre d'Hermès — Silex Stones
Shot 01 — Silex Stones · Nano Banana
Shot 03 — Horse Gallop
Kling 3.0
Shot 03 — Horse Gallop
Shot 04 — Man & Horse
Kling 3.0
Shot 04 — Man & Horse
Shot 05 — Portrait
Nano Banana
Shot 05 — Portrait
Shot 06 — Aerial
Kling 3.0
Shot 06 — Aerial Wide
Shot 07 — Product
Nano Banana
Shot 07 — Product on Earth
Shot 08 — Horse Close
Kling 3.0
Shot 08 — Horse Close
Shot 09 — End Card
DaVinci Resolve
Shot 09 — Grade & End Card
Workflow
Workflow
Kling Interface · Prompt Iterations
The core challenge
MOVEMENT
REALISM.

Human walk cycles. Horse at full gallop. Fine detail: mane, eye blink, muscle definition. These are the limits AI generators are still pushing against — and the reason this exercise exists.

◎
Concept & Storyboard
9 shots documented
Movement tests identified
Palette defined
Visual DNA: mineral, masculine
✦
Stills — Nano Banana
Silex texture macro
Portrait — man
Product on earth
Landscape stills
▷
Film — Kling 3.0
Human walk cycle
Horse full gallop
Man + horse interaction
Aerial landscape
⊞
Post — DaVinci Resolve
Cross-shot grade match
Filmic grain unification
Logotype reveal (AE)
ProRes 4K + social
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